Identity, Logo & Website Redesign!
June 13, 2010I am so excited about my new logo, identity and website I can hardly stand it.
I wonder if most of this elation is actually relief, because this is the result of a very long journey indeed — like hiking up a tall mountain, in winter, barefoot.
Hell and death, it is hard to design your own identity. The writer/designer’s blocks! The self-doubt! No matter what came into my head, I would dismiss it as being too quaint or cheesy or boring or inappropriate. No wonder people hire someone else to design their logo. It’s downright impossible to self-analyze and self-promote, and not be self-crippling. I think it took me a year of hemming and hawing, but finally, here it is: new logo, new identity, new website. Hurrah!
Thanks so much to Otis at Example 7 for doing his PHP-CSS-Wordpress magic; he’s endlessly patient, ultra-professional, enthusiastic, and just about the nicest guy you’ve ever met.
WordPress! What a miracle. Client’s say it’s easy to update, coders say it’s easy to tweak, and designers say “what a relief!” because the final site looks as it was meant to, instead of having to make design concessions to the code.
And finally, thanks so much to my design group for giving me great feedback when asked: Viv, Jillian, Heidi, Rena, you’re all the best. To anyone already on their own or looking at going independent, I highly recommend meeting with a group of your peers monthly to trade ideas, critique each others’ work, moan about the economy, share vendors. It has been a truly inspirational force in my professional life, and I can’t imagine not having that kind of community to look forward to.
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