Ads in USA TODAY
March 20, 2011I have been fortunate enough to work with the Open Source Healthcare proponent Lybba for the past few months. One of their clients is the amazing non-profit The Starkey Hearing Foundation, which goes around the world advising, fitting, and giving out hearing aids to those in need. Recently, we created an ad campaign for them, reskinned their website, and have been working on rebranding the organization with a new logo. The reskinned website launches tomorrow, in tandem with USA TODAY ads showing up online and in print! Here is a sneak preview of the ads.
Here’s the smallest 300×250 pixel ad:
Here is the “Launch Pad unit”, which only shows up once upon entrance into the Living section of USAToday.com (unless you click the thin pencil ad; then it expands for 8 seconds).
We also have a PRINT ad appearing nationally 3/21/11:
More of this where it came from: we have three more waves of ads coming on 3/28 (Mon), 4/4 (Mon), and 4/12 (Tues), with Miley Cyrus, the new celebrity star pulling for Starkey Hearing Foundation.
Next: I’ll bet you’ve always wanted to know what a ‘reskin’ is.
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