Black Dinah Chocolatiers, a chocolate company hailing from a tiny island in Maine, is prepared for the big time
Black Dinah Chocolatiers, a chocolate company based on an island off the coast of Maine, started in the Spring of 2007; today this company has won more awards than you can shake a stick at, is exploring partnership with national retailers, and garnering widespread interest from Martha Stewart Living magazine to Ruth Reichl.
In 2014, looking to explore a larger national market, Black Dinah was ready to update their brand. While previously the brand was focused on a pirate narrative, and the color palette was focused on the browns and creams of chocolate, a more authentic expression of their brand would be the beauty of Maine, with the blues of the ocean and the bright colors of turning leaves in the fall. I redesigned their logo, created a new color palette based on Maine colors, and created visual brand elements for use in collateral.