Impactful organization at UCLA receives a new identity, messaging system, and brand guidelines
The UCLA Center for World Health was looking for a fresh new identity and brand that set it apart from its parent organization. We gleaned the humanistic, life-changing, and energetic nature of the organization through our research, and then focused and amplified their brand with documentation and a style guide. I played the part of the lead visual designer and brand strategist for this project. Accomplished in concert with wonderful colleagues at Lybba.