Impactful organization at UCLA receives a new identity, messaging system, and brand guidelines
 

The UCLA Center for World Health was looking for a fresh new identity and brand that set it apart from its parent organization. We gleaned the humanistic, life-changing, and energetic nature of the organization through our research, and then focused and amplified their brand with documentation and a style guide. I played the part of the lead visual designer and brand strategist for this project. Accomplished in concert with wonderful colleagues at Lybba.

Moodboard evoking the brand attributes of the organization: engaging, life-changing, sustainable, humanitarian

This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel.

This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel.

The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. 

The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. 

The photo guidelines section of the Brand Blueprint also showed what not to do.

The photo guidelines section of the Brand Blueprint also showed what not to do.

From the brand blueprint

From the brand blueprint