http://www.marthacooperdesign.com/news daily 0.75 2014-03-13 http://www.marthacooperdesign.com/news/2014/3/12/orchestra-with-vital-reactor-and-the-cincinnati-childrens-hospital monthly 0.5 2014-03-13 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1394692659938-XIKMP6GMPRUZEL00TECN/image-asset.jpeg News - Orchestra with Vital Reactor and the Cincinnati Children's Hospital Screenshot of mobile app — timeline view http://www.marthacooperdesign.com/welcome daily 1.0 2026-03-08 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1637003737634-IVVAMFNOHQ90P21T1CQR/thumbnail+-+rEstimator.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632105490894-3PW2S9CTSFM6Q6CQT804/UCSF-Mission-Bay_titlescreen.jpg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1726599534933-UR8PPWAVY6VP3D5K7O8I/AppleDevices_sq.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1727127710685-DLKI0KKACEZ446IZ6835/thumb+for+PDP.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422423216124-2A4DYJU5SYKQ6JU9Z5GI/Orchestra_iPad_Patient-List.jpg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1461354344042-9MYLKOTW08YLXWNQXDPM/Quartz-detail.gif Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1463180420831-U5QDXI8FM62QGQ7TVBH0/MCD_logo_022615-alt3-withblurryphoto.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422844119510-F1J2BN55DT6H7GIVCFKC/Wireframes-for-Orchestra3.jpg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1465608000396-7J0JNJB21T33CI8Z45NM/iPad_landscape_patient-list_3-6-14.jpg Work Tablet mockup with visual design applied https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1465608137941-0HJ9C0ES1X3IFV0WYSIB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1465608215977-M397I0UDLC2L86INDIA7/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1464065631596-9L6E9E2R4BNNA98O8S2F/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1461350464559-5J63AUAASSV7B7EW45IR/image-asset.gif Work Whiteboard sketch of common product database interface with interaction notes https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1461347356473-XNVIZM8JHH2IS71D53DH/image-asset.gif Work Wireframe of common product database interface. This is one screen from a series of storyboards. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1461348769985-CJVNSH4CU5AZ4045LTQ0/image-asset.gif Work The visual design is based on the Swiss Modern style, a look associated with standards, straightforwardness, and facts. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1464065552829-A7OLVHIHBRZC0IETCQ26/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/57df95e0-6b3d-4183-a55f-7bff174eaff6/my+quotes+three+devices.png Work - Make it stand out My Quotes, a key screen of this experience, on various devices https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/104d52ff-f527-4704-b404-809c354b4035/Goal-Measurement-Initiative_quote.png Work - Make it stand out What we were trying to do, how we were going to do it, and how we were going to measure it https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/ad6b42f2-6c7e-4788-b883-2c58d2df4edb/Quote+with+Bg.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/58aceec2-fe0f-4be4-8e38-fba3d40eb1c9/cover.png Work - Make it stand out I created this deck to distill the synthesis of our research and socialized it with the rest of the company https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/d015f6ce-6747-417c-8ded-519588edf0f1/Interior.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/50de54ce-47ca-4219-a2da-0d9919e82cf4/Customer+research_Quotes.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/d463f15a-1b02-4ec6-8b63-3138de33b37c/Sprint+photos.jpg Work - Make it stand out Artifacts and cheer in San Francisco https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/c25054d6-c539-43e9-9231-b96723c5770e/Google+Sprint+book.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/7e6226fc-6223-4234-bc59-edbe3a68d6df/Quotes+about+Sprint.png Work - Make it stand out Participant comments collected during Design Sprint retro https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/0e7de79b-c49e-4987-b963-d676437f8509/Key+Takeaways_bg.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889593308-0OMY1TPBOOKJ1EKVWWXL/1.+Entry.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889593383-ANZFBJK8L5DEHDLGU5PP/2.+My+Quotes.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889594568-V3C3M52PHWY9AGDZ5MDO/3.+Parsing.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889594680-DLKQILZ8881PVVWA7TET/4.+My+Quotes.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889595342-7XTHWFWQ5CLNO9EMH0VD/5.+Quote+Detail.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889595503-RUMK8ZVPPVEOIL52Z8FE/6.+Order.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889596641-WR870VZ5VDMWE75UX3P7/7.+Checkout.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1736889596430-JQ3T2E0933Q72IR0PUL9/8.+Done.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/95988f36-5993-441e-a24c-bd859a15978d/Quotes+Design+process.png Work - Make it stand out This was a rather large project, with many iterations, flows, and components https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/43009ea8-1343-4cac-b36c-767775a10853/Exp+of+Call-outs.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/4175e74e-a73f-4a34-a74e-341d8cd323ed/Outcome+Stat+Graphic.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/6cf1caec-8d58-495e-999f-cb52f0d38221/my+quotes+three+devices_PCdevices.png Work - Make it stand out The first phase of My Quotes sets up a foundation for further experience improvements https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/fd9e1b5f-6e1c-4b01-aec7-c3ae530d3789/PSIA+-+4+screns+on+Chase.png Work - Make it stand out Loan selector tool in a “white label” skin https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/4239edf0-d6fa-4e15-a8dd-1304b6998c2f/Plunking+PSIA+into+loan+app.png Work - Make it stand out Just plop it in, right? https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/e81bd506-b528-4b92-983c-9bc9d11ed756/personas_roostify.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850681674-MA2W2HYYB1UA17M2PC5S/Screen+Shot+2021-11-13+at+2.39.58+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850688615-9SUABG9P7A9F2HSQXVNA/Screen+Shot+2021-11-13+at+2.40.54+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636856378306-1XW225Q7C9L26OR9O9OK/Screen+Shot+2021-11-13+at+6.19.12+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850703769-CO5DXP723XLCVK1TKZ30/Screen+Shot+2021-11-13+at+2.41.20+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850709653-WUZRVX3RWPG3XYM05T6R/Screen+Shot+2021-11-13+at+2.41.29+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850715580-KXOANXTYPZX079O4BGIN/Screen+Shot+2021-11-13+at+2.41.46+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850857920-7Z6GPJ74RB77WUK7VYIK/Screen+Shot+2021-11-13+at+4.47.20+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1636850722160-KVAMEFQKCU0W1SVRLEPS/Screen+Shot+2021-11-13+at+2.41.58+PM.png Work https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/97f44967-49bb-44e9-864a-fd6c3a18cdfa/Loan+Calculator+within+App_2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/357c0806-d3de-4281-8bfd-c1aa04262a93/Loan+Calculator+Step+at+front+of+loan+app_2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/d3327355-f2c1-4616-b806-680c2f92f2dc/rEstimator+mobile+flow2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632098159163-93YBEHPC4MR80RQUFB72/UCSF-Mission-Bay_titlescreen.jpg Work - Make it stand out One of our field research trips in action at a hospital. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632100758494-2XO9J6LM4FXYFRI50X61/Scenario+exercise+-Environment+photo.JPG Work - Make it stand out Our team hosted a feedback session with GEHC in which we discussed our personas (top) and an ideal yet complex patient journey (middle). Participants added comments on sticky notes below. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632099586059-MJBNXPSQUVJQ7SJSA187/SixUserJourneyDrawings.jpg Work - Make it stand out Patient journey visualization detail https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632101265818-7UUEJ7YER2Q826HVCYFH/Current+System+Flow+of+Patient+Journey.png Work - Make it stand out CURRENT STATE: This diagram illustrated a convoluted patient journey, which involved multiple care transitions, at one hospital we visited. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/562fa16b-5857-402d-9f3c-8261c9d3c934/Patient-flow-diagram_After.png Work - Make it stand out AFTER: Design for a streamlined care transition flow through “Axone”, GEHC’s patient monitoring hardware and software system, newly available on mobile devices https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/9e7aef4b-2c46-4eb8-af38-223883561e76/Cover+of+report.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632102075726-1Z6609N8OATX71YNB0YF/GEHC-component-details_all.jpg Work - Make it stand out Sample specifications within the Design Research Report https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632102897938-F17N3GKWGKODL69TB94G/AnimatedADUs-bypriority%2CexpandingADUs_v3.gif Work - Make it stand out Animated prototype of alarm behavior. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/25ca948d-c85f-4ffd-a29c-38b69d4b34b6/ZAGENOdesktop+PDP+in+scene.png Work - Make it stand out ZAGENO is used in science labs and procurement offices to purchase lab supplies https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/e8435525-fb27-4c9e-9b10-b2953348f281/quotes+about+PDP_wroles.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/74d9584c-aad8-479a-8494-f65d9753d935/Simplified+Customer+Journey.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/ddf4481a-87bd-42eb-9a28-f920181cdfd6/screenshot+of+confluence+page+with+a+couple+of+scenarios.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1e29d3fb-3ea8-448e-922d-d6e1d3926d2f/Viable%2C+Feasible%2C+Desirable+VENN+diagram.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/7ac65c20-aca3-4342-8f08-9f9737eb4738/Legacy+issues_alt.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/6de367b9-2156-45be-ace1-5fb42490f65f/Screenshot+2024-10-08+at+1.28.29%E2%80%AFPM.png Work - Make it stand out My Figma file was becoming A Beautiful Mind https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/26fb19ed-3752-42fa-90f8-3e4543678d1d/PDP-Graphic-Put+suppliers+in+BuyBox.png Work - Make it stand out Big layout change https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/c7994a80-ea82-4092-9487-18f9e5491ff3/PDP+options.png Work - Make it stand out Iterations https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/c6beec81-65e3-454c-83b4-e91bb35134c0/Design+Specs%E2%80%94PDP.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/f9d224ac-3558-4690-b233-a2c4c4b13ab9/DES-ENG+Process+sample+pages.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/b8b737aa-0210-4f2a-9281-e00365c30394/before+after_LHistidine.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/4b9f8114-1159-4749-b274-b5bafc552795/PDP+in+devices.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/6e1fcc5b-61b4-402e-b4b9-121184c81305/EA+workshop+w+RS.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marthacooperdesign.com/new-blog-avenue daily 0.75 2025-05-12 http://www.marthacooperdesign.com/new-blog-avenue/2012/6/11/anders-rorgren-c6596 monthly 0.5 2015-01-30 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377897059461-ASJZWX3QJC69TVE1EJ00/4bdd33725e5605ec6ae830b998597499.jpg Blog - Eastward http://www.marthacooperdesign.com/new-blog-avenue/2012/6/11/commodo-condimentum-r8l8n monthly 0.5 2012-06-11 http://www.marthacooperdesign.com/new-blog-avenue/2012/6/11/tellus-bibendum-tortor-br4yp monthly 0.5 2012-06-11 http://www.marthacooperdesign.com/identity daily 0.75 2024-10-22 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422425258495-0PJX3WD8P1LVMXLPEL88/UCLA-CWH_vert.png Logo and brand blueprint for UCLA Center for World Health https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422752694157-YLHBG7W6T6JEBNDJMNJR/image-asset.gif Logo and brand blueprint for UCLA Center for World Health https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1391495947406-BS9G7G25DMQ3KPJDBHA4/moodboard.jpg Logo and brand blueprint for UCLA Center for World Health Moodboard evoking the brand attributes of the organization: engaging, life-changing, sustainable, humanitarian https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422753087323-6ITCZS5WT18QX2GOLJK6/image-asset.gif Logo and brand blueprint for UCLA Center for World Health This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422752987141-XC31F0R99GHZLMOKI2ER/image-asset.jpeg Logo and brand blueprint for UCLA Center for World Health The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422752961584-NDCTRHLLVO1GCX0UGJZ6/image-asset.jpeg Logo and brand blueprint for UCLA Center for World Health The photo guidelines section of the Brand Blueprint also showed what not to do. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422752923531-WZ04DQ5E2O9G8OVJMJ7X/image-asset.gif Logo and brand blueprint for UCLA Center for World Health From the brand blueprint http://www.marthacooperdesign.com/blackdinah daily 0.75 2017-04-25 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1463509846890-OD905GWW8T0QWCQ20MSC/bdc_thumbnail2.jpg A new brand grows a tiny chocolate company into a national contender https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422855786245-8N75V09HOWJN1YPDGIQE/BDClogo_bw.gif A new brand grows a tiny chocolate company into a national contender https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422846756951-VVGM8064ARJAP4YWQJAU/BDC-color-palette-%2B-photos.jpg A new brand grows a tiny chocolate company into a national contender The color palette for Black Dinah's new brand was crafted by identifying the colors of Maine... https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422852443961-F4AXXASBLAE3XPOOB321/colorpalettesample.jpg A new brand grows a tiny chocolate company into a national contender ...and translating them into standard values for print and web. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422846859319-AYLHQYPY6COAEMT7PHU1/BDC_web_home.png A new brand grows a tiny chocolate company into a national contender Header, top navigation, and carousel image design (Wordpress & Shopify), as part of the newly designed website, was a seismic shift in their website strategy and branding. Created with Lisette Sacks, brand strategist/art director extraordinaire. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422852126101-5NXTZJI4VCQP87I1EUOR/boothdesign.jpg A new brand grows a tiny chocolate company into a national contender When Kate (left) and Steve (center), co-owners of Black Dinah Chocolatiers, came to San Francisco to receive a Good Food Award, I (at right) created and produced their booth for an invitation-only trade show. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422855435745-79OVVDG629TI2LQS0FTC/goodfoodaward.jpg A new brand grows a tiny chocolate company into a national contender https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422855200789-IXC8L4DFJB683FMZJ4MM/BlackDinahBark.jpg A new brand grows a tiny chocolate company into a national contender Close up of chocolate bark labels and painted slate sign for the booth. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422852886969-3T3M9Q5V8N8KREV39T1Z/Aboutusbrochure.png A new brand grows a tiny chocolate company into a national contender The inside of the About Us brochure uses our house-created ink drawings of the truffles https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422856627746-HZ4XT4BI40RSUJVB9ULV/farmmarketcollection.jpg A new brand grows a tiny chocolate company into a national contender The Farm Market Collection is a special box of truffles using fresh ingredients from local farms. We wanted to set it apart from the regular collection, so we employed a secondary branding with its own identity. Like the regular truffle collections, these truffles are depicted with ink drawings to emphasize the hand-made quality of their product. The Cassis de Résistance won Best Confection at the Good Food Awards in San Francisco in January of 2015. http://www.marthacooperdesign.com/identity-2 daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422753390366-Y2RUNBLTFQR9JOQB8946/NSLIJ_thumb3.jpg Rebranding & redesigning Northwell Health's website https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422757389395-X93YZ4YZENFE1KI4JY8Y/NSLIJ_Supportandresources.jpg Rebranding & redesigning Northwell Health's website The final delivered archetype page for the home page. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422756969065-4E88PKFTYQ1NMPHFCAS1/North-Shore-DigExp-Wkshop2.jpg Rebranding & redesigning Northwell Health's website This digital experience workshop gathered ideas from our clients about what they wanted the site experience to be. Team members placed orange (no) or green (yes) sticky dots on photo printouts, and we discussed what led to those decisions. This conversation directly led to the Experience Attribute schematic, below, which informed the visual design. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1475093507927-82LR5OG95I036WFP2X2L/image-asset.png Rebranding & redesigning Northwell Health's website Page structure outline from a visitor flow storyboard (left) with accompanying webatecture diagram (right). https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1475093444501-ZA7BZ6SNN03GLM6TRS8S/image-asset.png Rebranding & redesigning Northwell Health's website Our documentation included a section on how to create pages through our modular system. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1422756820385-QA57QWEHQE1K4VAVP2NV/NSLIJ-home-before-and-after.jpg Rebranding & redesigning Northwell Health's website Before and after of the website. http://www.marthacooperdesign.com/about daily 0.75 2024-09-17 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1593829301575-1LEKKXX1DKGWVPINOATA/Molly_2020.jpg About That’s me // Photo by Kyle Warren http://www.marthacooperdesign.com/scientists-without-borders daily 0.75 2024-09-01 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1463329066667-UQH2DZS6KL85ESH0E4QG/SWB_thumb2.jpg Redesign of a collaborative web portal for Scientists Without Borders https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1400347971744-ISSQE5VNXUCNNI2X61VQ/Scientists+Without+Borders Redesign of a collaborative web portal for Scientists Without Borders https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1630890179390-O93BQBKC7FOW7B94P3C0/Q%26A+Landing+page Redesign of a collaborative web portal for Scientists Without Borders https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1400348117361-TG70R4AUJEQPYNG7DKV7/Q%26AResults.jpg Redesign of a collaborative web portal for Scientists Without Borders http://www.marthacooperdesign.com/creating-a-design-system daily 0.75 2024-09-14 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632105603568-I8HJLEOSRBVKKPQ3MUMA/Screen%252BShot%252B2021-09-05%252Bat%252B5.52.33%252BPM.jpg A white label design system to cater to three distinct persona roles https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1612939096508-3LBZ4VD2K6GAX6BKLNZE/EAworkshop.jpg A white label design system to cater to three distinct persona roles The initial Experience Attribute workshop sparked conversation about the future product’s look and feel. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/c5dbe6e1-b583-48f8-8dec-ea96785cc82d/Roostify+-+4+EA+Style+Tiles.png A white label design system to cater to three distinct persona roles Style Tiles to show stakeholders how the leading experience attributes might be translated into a visual system https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/174c18ba-f869-47e4-a082-2d44ed9016c3/Legacy+visual+design_2.png A white label design system to cater to three distinct persona roles - Make it stand out Original legacy design https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/44cfda6e-c7ec-45ea-b1fa-e65f2bf8457a/Design+System+Creation%E2%80%94atoms.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1632105076181-KPKDBZVQED1VFKK5G3UM/Lender+Pages+breakpoint+behavior+adjustments.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1630888166840-OOBV78Y3B8FQ4A9T24SS/Screen+Shot+2021-09-05+at+5.28.51+PM.png A white label design system to cater to three distinct persona roles Examples of internal guides we created for Figma. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/409c15ae-09c8-446c-8bf6-06ee636322cf/Figma+Variant+madness.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1630893714123-P62RUOQXB53UHYOKML8R/Progression.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/8e46c31c-b56d-4b20-9f54-bf8da010ac92/Sketch+of+the+Great+Congregation.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/1630892834630-W5JQW5A2SLHXR3XVJ55O/FutureInterface.png A white label design system to cater to three distinct persona roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marthacooperdesign.com/new-page-1 daily 0.75 2024-09-17 https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/8258eaf3-1bed-48a1-8684-ba5fe9a82e1d/Agile+PLC+-+high+level+overview.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/06474a1f-780b-4268-9193-88f5d3b5b688/Exp_DesignSystem.png Process This design system is for a multi-supplier online marketplace https://images.squarespace-cdn.com/content/v1/52ee86bae4b01be1be5ea426/12d871bb-e47f-4d7a-8f71-6b82fa8c8cb2/Patient-flow-diagram-for-MD-Anderson-Story_before.png Process Patient Flow Diagram for GE Healthcare http://www.marthacooperdesign.com/read-me-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122138273-T4CY2P9250M4AKM3YGHZ/Brand%27s+creative+mind+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122430471-3N5PIOOQ8YDNX5VOP807/CRAINE%26JONSON+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122107913-PW08QOSWT7TOGMPCJLIF/HELLO+ZSO+%2820130821%29.jpg Read Me