I try to understand context through user & environmental research, then work with my team to generate ideas, collaborate on solutions, test possibilities, and continuously iterate.
My work is to make the digital world a joy to experience.
As a product designer, my goal is to create interfaces between human and screen that are as intuitive and welcoming as possible, and appropriate to their users. The journey to get to this state vary wildly from project to project: from creating a design system that needs to be applied consistently across brand touchpoints, to playing librarian in order to arrange the catalog of a large application portal through to development.
While I have wide-ranging experience in all kind of digital design, I find projects in complicated domains especially rewarding. These are projects whose goals are not always clear at the start, which calls for deep research to understand the problem space, and which involves multiple personas. This is where product designers can gracefully bring order from chaos. We do this by investigating, understanding, exploring, testing, and iterating until a design emerges that satisfies the project criteria, is approved by all stakeholders, and can then be ferried through development, hopefully in an agile manner.
Because the product world is changing all the time, it’s important to keep an open mind, pivot when needed, and enjoy the ride.
Here’s the work I’ve been most proud of creating in the last few years:
© Martha Cooper Design