About Martha Cooper
Currently, I am a UI/UX designer at a fintech startup in San Francisco. I do user-centered research, synthesis, persona- and scenario-building, and other kinds of research to finally engage in the end-result of all that preparation, product design. I work closely with our small design team and constantly seek input from SMEs. I also conduct service design workshops with our clients, do design presentations, contribute to our design system, and orchestrate the collection of user feedback.
Until recently, I was leaning more towards the branding and identity end of the design landscape. I created logos, brand and style guides, and then applied these to digital communications and artifacts. I still contribute in this way towards the growth of community in the town of Blue Hill, Maine—strictly on a pro-bono basis.