A new identity, messaging system, and brand guidelines created for the UCLA Center for World Health

Role: Lead brand strategist, logo creator, presentation assembler.

The UCLA Center for World Health was looking for a fresh new identity and brand that set it apart from its parent organization. We picked up on the humanistic, life-changing, and energetic nature of the organization through our research, and then translated that into a brand, complete with visuals, messaging, and a logo. I was lead visual designer and brand strategist for this project, which was accomplished with wonderful colleagues at the erstwhile healthcare-focused design firm Lybba.

Moodboard evoking the brand attributes of the organization: engaging, life-changing, sustainable, humanitarian
This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel.
The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. 
The photo guidelines section of the Brand Blueprint also showed what not to do.
From the brand blueprint