Congrats to Lybba for their new website!
September 11, 2011Many rounds of applause to Lybba for the launch of their newly redesigned website, lybba.org! It’s great: clean, fresh, clear and functional.
We’ve been working a lot with Lybba during the past nine months (hey, that’s a baby) and have been having a hell of a good time doing it. In their words, much more succinct than mine:
We’re a 501c3 nonprofit, creating an online and mobile community where clinicians, researchers, and policymakers can develop evidence-based models of care, cultivate community, and drive insights faster to improve the health of individuals.
I love the people who make up Lybba, most of whom are independents and strewn all over the country (LA, DC, Florida, New York, San Francisco). We all come together to work for amazing clients in the name of communication around healthcare — to help other companies and nonprofits and hospitals come to more efficient, people-centered approaches to taking care of our vessels, our families, and our communities.
Although we did not have a hand in this project, we’re honored to be working with Lybba on others.
/// mpc
Starkey Hearing Foundation’s New Logo
September 11, 2011We recently developed a new logo and visual brand identity system for the Starkey Hearing Foundation, a non-profit that fits and gives away hearing aids to those in need all over the world. The brand positioning and messaging was developed by Lisa Schiffman at Lybba, and she was also pivotal in collaborating with me in the visual realm. I am always thrilled to work with her: she provides a great second look and reality check for whatever I’ve come up with while thrashing about.
Before and after
The new Starkey Hearing Foundation logo was unveiled just in time for their Annual Awards Gala in July, which attracts huge crowds of the well-heeled and celebritied. Our logo, in front of Miley Cyrus, Jordin Sparks, Kevin Costner, fits right in. ; )
Logo with admiring glass sculpture
Miley Cyrus, Kevin Costner, and Jordin Sparks enjoy the backdrop
More projects with Lybba and Starkey Hearing Foundation are in the pipeline.
/// Molly/Martha
IsleauHaut.org goes live!
August 3, 2011I am ridiculously excited about the launch of this modest little website for a non-profit on a little island off the coast of Maine. The purpose of the website is to attract year-rounders to Isle au Haut, an island so beautiful that more than half of it belongs to Acadia National Park. There are only about 45 people living on “High Island” year-round (hundreds in the summer) which is only accessible by boat. It’s a fascinating place, with friendly, interesting people living on it.
Check out the slanted diagonal top nav ribbon, the all-over photo background that moves with the size of the browser window, the randomized “Good to Know” factoids that pop up every once in a while, and the footer that sticks to the bottom of the browser window.
Wonderfully programmed with a WordPress interface by my terrific coding partner, Otis of Example 7.
Homepage
Island Walk
Seasons
Who knows, maybe you could be the next full-time resident of this tiny island off the coast of Maine.
/// mpc
Nourish Website wins Outstanding Achievement Award
May 1, 2011This just in: the Nourish website has won an Outstanding Achievement award from the Interactive Media Awards!
Here is what they have to say about it:
“The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Your website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”
We got a 95 out of 100 in the Design category.
Nourish website launches!
April 11, 2011
Today the educational non-profit WorldLink officially launched a complete redesign and expansion of its Nourish website, designed by Martha Cooper Design and Flax Media, and programmed by Example 7. This 155-page website, two years in the making, is the public face of WorldLink’s educational initiative on food and sustainability. The Cameron Diaz-hosted PBS special that anchors the Nourish Initiative and the many derivative short films featured on the site include appearances by Michael Pollan, Alice Waters, Jamie Oliver, Anna Lappé, and other luminaries in the sustainable food movement.
Some stats about the website:
• 155 pages of online content
• 96 pages of additional content in the form of free PDF downloads
• 25 videos (with another 31 short films coming)
• 20 Q&A articles on a range of food and sustainability topics
• 127 glossary terms
• 17 Nourish in Action stories from schools and communities
• 36 Be the Difference ideas to inspire individual and group initiative
A very large project, the Nourish website was created by dedicated WorldLink staff members, contractors (like yours truly), and lots of volunteer hours by said groups. After such an experience, we are proud to have earned the distinction of being on the “Nourish Team“.
Final Starkey Hearing Foundation ads in USA TODAY
April 11, 2011The last batch of Starkey Hearing Foundation ads appear on Tuesday, 12 April. They will appear online and in print in the Life section. This round features Miley Cyrus and a sweepstakes for a chance to join her at the Starkey Hearing Foundation’s Awards Gala for a soundcheck.
Here is the smaller ad that will appear somewhere in the Life section:
Reskin of Starkey Hearing Foundation Website
March 20, 2011In tandem with the Listen Carefully ad campaign, Lybba and Martha Cooper Design have reskinned The Starkey Hearing Foundation’s website. What is a reskin?, you might ask. That’s when you don’t have time to completely redesign the website from soup to nuts, and so you make superficial aesthetic changes to fit within the existing code. The aim is to change the look and feel of the website, but not get your hands really dirty with a complete coding overhaul. There are advantages and disadvantages to this approach. One advantage is that it is possible to get it done within three weeks. The main disadvantage is that, as a designer, I want to redesign it from the core to the skin but have to rein in the vision to fit within the time constraints.
It is now live! Here are some before and after shots:
BEFORE (home):
AFTER:
The upper area with photographs is a Flash piece;
while the photos move from right to left, columns rise up on rollover,
showing statistics, a short piece of information, and a link.
///////////////////////////// ///////////////////////////// ///////////////////////////// ///////////////////////////// ///////////////////////////// /////////////////////////////
BEFORE (donate):
AFTER:
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BEFORE (get involved):
AFTER (renamed “Engage”):
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And here is a new page for the campaign:
Check it out: Starkey Hearing Foundation Website.
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